Giant did it with the Revolt launch back in the day, Sram does it, Shimano does it, and yes, Campy does it too. This is THE classic gravel product launch video, because all gravel riding happens at peak mood, and at high velocity. Moody intro + mountain mist + heavy breathing + lots of skidding and sprinting. Here at Rodeo we didn’t need to read those reviews to get a sense of the wheels, because we’ve been riding them almost non stop for six months now…ĭoes anyone else get the sense that “big business” bike business + bike media is a record stuck on repeat, using the same playbook over and over with similar effect for every new product that drops out of orbit?Ĭase in point: The Levante launch video. Some websites had initial reviews, other websites only managed to regurgitate the press release and supplied launch imagery in typical cycling media fashion. If you were on the internet on Friday (April 29, 2022) or in the days since you may have experienced the hyper coordinated, very polished, well executed Campagnolo Levante wheel launch.
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